Copywriting,
Modern Marketing and
Communication Strategy for Conscious Companies
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Hello, I'm Roxana.
A writer* and conscious communication specialist.
I help companies who are doing good in the world communicate authentically, effectively, and with empathy because:
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You're in service of your audience. You do what you do for them, not to them.
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You respect and care about your audience. You want to meet them where they are, with humility and consideration.
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You aim to foster shared meaning that creates long-term trust, attention, and true connection.
We're a match if you're:
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A business dedicated to relieving suffering by helping people empower and liberate themselves.
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Educating and supporting people by giving them access to transformational tools, knowledge, and healthy community.
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Fostering a conscious society by challenging the status quo and working towards social equality.
Fields of expertise:
Mental health. Mindfulness. Meditation. Nondual philosophy. Psychology. Personal empowerment. Conscious leadership. Female empowerment. Ethics. Effective Altruism. Intentional living.
*The only writer focused solely on solving the issue of you either sounding like another generic wellness company,
do-gooder, or great-causer, or speaking in tongues to your community.
Services
Brand communication strategies that build clarity, trust, and connection
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Positioning: Help people see how you can help them by relating what you do to things that they already understand
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Reciprocity and status: Uncover how best to give before you get
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Deep understanding: Communicate from the first principles of what you're trying to do and who you're trying to help
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Community-centric:"People like us do things like this."Build longterm connection and understanding between complex concepts and busy readers
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Disaster management: You messed up. It happens. Conscious communication allows you to rebuild trust with integrity
Modern marketing that educates, informs and uplifts
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The reframe: The purpose of your marketing is not to sell more stuff, it's to help people get what they've needed or wanted all along.
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A new path: Stop taking attention and start being of service and telling stories that change culture instead.
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Audience refinement: What are your customers/readers like? Would they miss you if you were gone? Who should be your customer but isn't yet?
Modern writing skills for you and your team
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Learn how to translate complex topics and alienating jargon into simple language that resonates with the people reading it
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Build trust and authority with reader-centric articles that offer new and interesting expertise and practical tools.
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Storytelling: Create useful and engaging articles that people actually read and share by harnessing the power of story.
I've Worked With
Testimonials
Eli Bresler,
iRest Institute
"It has been a total pleasure having you work with the marketing team and I want to share my gratitude and appreciation for your amazing work!"
Industry sector: Meditation, Non-duality, Non-profit
Work: Digital marketing strategy, brand communication consulting, social and email event marketing campaigns, editorial style guide and brand bible,
Erin Stafford,
Girls That Create
"I'll say it again, your work is fantastic! Can't wait for our next step together."
Industry sector: Empowerment and social equity, parenting, female creatives, female leadership
Work: Brand communication consulting, research, article writing
Greg Wright,
Cavalry
"Sharp as a razor. Brings big ideas and unique thinking to the table. Works fast and delivers quality every time."
Eric Moreson,
BestContent
Field:
Work:
“It's clear that you're a very good writer who did their research and went above and beyond to make me, the client, happy. Thanks for that! I've already passed your information onto our other teams with a good recommendation. Thanks so much, Roxana.”
Industry sector: Empowerment and social equity, parenting, female creatives, female leadership
Work: Brand communication consulting, research, article writing
If you're building a better world,
you're my niche.
Let's chat.
Email me: roxanabouwer@gmail.com or fill in the form below:
Great Writing For Good Causes
Communications,
Modern Marketing,
and Copywriting
for Conscious Companies
Hello, I'm Roxana.
A conscious communication specialist and writer*.
I help companies who are doing good in the world communicate authentically, effectively, and with empathy because:
*wording and strategy in service of a better world since 2010.
-
You're in service of your community. You do what you do for them, not to them.
-
You respect and care about your community. You want to meet them where they are, with humility and consideration.
-
You aim to foster shared meaning that creates long-term trust, attention, and true connection.
We're a match if you're:
-
A business dedicated to relieving suffering by helping people empower and liberate themselves.
-
Educating and supporting people by giving them access to transformational tools, knowledge, and healthy community.
-
Fostering a conscious society by challenging the status quo and working towards social equality and longtermism.
Fields of expertise:
Mental health. Mindfulness. Meditation. Nondual philosophy. Psychology. Personal empowerment. Conscious leadership. Female empowerment. Ethics. Effective altruism. Intentional living.
Services
Brand communication strategies that build clarity, trust, and connection
-
Positioning: Help people see how you can help them by relating what you do to things that they already understand
-
Reciprocity and status: Uncover how best to give before you get
-
Deep understanding: Communicate from the first principles of what you're trying to do and who you're trying to help
-
Community-centric:"People like us do things like this."Build longterm connection and understanding between complex concepts and busy readers
-
Disaster management: You messed up. It happens. Conscious communication allows you to rebuild trust with integrity
Modern marketing that educates, informs and uplifts
-
The reframe: The purpose of your marketing is not to sell more stuff, it's to help people get what they've needed or wanted all along
-
A new path: Stop taking attention and start being of service and telling stories that change culture instead
-
Audience refinement: What are your customers/readers like? Would they miss you if you were gone? Who should be your customer but isn't yet?
Modern writing skills for you and your team
-
Translate complex topics and alienating jargon into simple, modern language that resonates with the people reading it
-
Storytelling: Useful and captivating writing that people read and share through the power of story and writing the way you speak
-
Build trust, authority, and interest with a reader-centric approach and copy that hold's attention and evokes emotion
I've Worked With
Testimonials
Eli Bresler,
iRest Institute
"It has been a total pleasure having you work with the marketing team and I want to share my gratitude and appreciation for your amazing work!"
Industry sector: Wellness, meditation, mental health, non-duality, non-profit
Work: Digital marketing strategy, brand communication consulting, social and email event marketing campaigns, editorial style guide and brand bible creation, copywriting.
Erin Stafford,
Girls That Create
"I'll say it again, your work is fantastic! Can't wait for our next step together."
Industry sector: Empowerment and social equity, parenting, female creatives, female leadership
Work: Brand communication consulting, research, article writing.
Greg Wright,
Cavalry and BreakWork
"Sharp as a razor. Brings big ideas and unique thinking to the table. Works fast and delivers quality every time."
Industry sector: Digital technology, software development, machine learning, artificial intelligence
Work: Brand communication consulting, website copywriting, internal communications development and implementation, network marketing strategy.
Eric Moreson,
BestContent
“It's clear that you're an excellent writer who did their research and went above and beyond to make me, the client, happy. Thanks for that! I've already passed your information onto our other teams with a good recommendation. Thanks so much, Roxana.”
Industry sector: Digital technology, connectivity software
Work: How-to articles and explainer guides.
If you're building a better world,
you're my niche.
Let's chat.
Email me or fill in the form below:
Great Work For Good Causes